It's called Lockerz. What it apparently is is kinda like those "get whatever you want free" sites but actually a lot more legit than it sounds.
It doesn't go public until October but as of now they have it in limited invitation status - and I can get as many people in as I want to.
In essence: Logging in gets you "PTZ". These are the official currency. You get enough PTZ you can trade them for games and other fun stuff like iPods… or a very nice little Vespa scooter. You can answer the question of the day - or when it starts to go public - play games to earn more PTZ.
Or the explanation from my email:
There's a new site called Lockerz that will offer the coolest brands at the lowest prices, exclusive video and music and the hottest games… all in one place. You'll really like LOCKERZ PTZ (or "POINTZ"). PTZ are Lockerz' proprietary loyalty "currency" that you earn whenever you buy, watch, play, share, invite friends, or even just show up on Lockerz. Redeem PTZ for incredible prizes, great products and dream experiences.
So, anyone up for an invite to this thing?
edit: http://lockerz.dragonfli.org/ - Made it easier for people to request an invite, since I don't frequent GCLF like I used to.